Earlier this month, Blue Wave joined thousands of foodservice professionals at Fine Food Australia in Sydney - and what a week it was! Our stand was buzzing with energy, conversations, and the mouth-watering smell of freshly cooked seafood.

For us, trade shows aren’t just about putting products on display. They’re about creating genuine connections: giving chefs, caterers, retailers and all other foodservice professionals the chance to see, taste, and talk about seafood in ways that spark new ideas for their menus.

Fine Food Sydney was the perfect setting to do just that.

WHY CUSTOMERS CHOSE TO STOP BY BLUE WAVE

Visitors didn’t just pass through our stand; they stayed, they tasted, and they discussed. Here’s what made the difference:

• A welcoming space for real conversations | Visitors could sit down at our tables, making discussions more relaxed and productive. It gave everyone the chance to ask detailed questions and explore solutions tailored to their needs.
• The stand that stood out | Our location and design made it easy for visitors to spot us, but more importantly, it felt approachable.
• See it, taste it, trust it | Cooking and serving our products at the show meant customers could taste the quality for themselves. For those curious about product integrity, we also opened raw boxes, providing transparency and confidence in what they’d be serving their own customers.
• Practical inspiration | From menu ideas to preparation tips, our team shared insights on how our seafood can bring value to foodservice businesses across Australia.

YOUR QUESTIONS, ANSWERED

Not everyone could make it to the stand, so here are the questions we were asked most often, and our answers.

1. Are you a seafood supplier?

Yes. Blue Wave is the dedicated foodservice brand of KB Seafood Co, one of Australia’s largest and longest-established seafood companies.

2. Is your product fresh or frozen?

We offer both, because we know variety matters in foodservice.

• Our fresh chilled seafood range comes with 9–12 days of shelf life, making rotation simple and waste minimal.
• Meanwhile, our value-added frozen range delivers consistency, convenience, and ready-to-use solutions when time is tight.

Behind both ranges is almost 100 years of experience through KB Seafood Co. We’ve built our reputation on quality, variety, and reliability - creating seafood solutions specifically designed to make foodservice easier.

>> You can (re)discover our value-added range here or explore our chilled range here.

3. Do you supply nationally?

Yes, we supply foodservice customers across the country. Wherever your business is based in Australia, we can support your seafood needs.

4. How long have you been in business?

Our story goes back almost 100 years. KB Seafood Co has been operating since 1926, and Blue Wave is the evolution of that legacy, created specifically to serve foodservice professionals.

The rebrand didn’t mean starting from scratch. Instead, we took KB Seafood Co’s most-loved products (from tempura fish cocktails and salt-and-pepper squid to crumbed prawns and more) and relaunched them under a fresh, foodservice-centric banner - anchored in the following brand promise:

A trusted and reliable supply of value-for-money seafood, without compromising on quality and variety - led by the team behind KB Seafood Co.

We are committed to deliver our knowledge and expertise acquired in 100 years, with every order.

LOOKING BACK AT FINE FOOD SYDNEY

We’re proud of what the team achieved at Fine Food Sydney and grateful for everyone who made it such a special event. These highlights are just the beginning, and we look forward to working with our customers to keep bringing more seafood to menus across the country.